EQUAL by Spotify
Last year in March, in celebration of International Women’s Day, Spotify unveiled their new EQUAL hub—their most recent commitment to fostering equity for women in music globally. Today, they have taken that promise one step further with the launch of their EQUAL Global Music Program.
According to the USC Annenberg study funded by Spotify on representation of women in the music industry, only one in five artists on the charts are women. Yet they knew how integral women artists’ influence has been on Spotify and the music industry at large. To begin to upend this disparity, they felt the need to amplify the work of women creators by extending their resources and generating more opportunities for these artists, which they’re now doing by creating a global, cohesive, branded experience with the EQUAL Global Music Program.
Look out for 35 EQUAL local playlists spanning artists from 50+ countries—from Japan to Argentina, from Malaysia to the UK—as well as Spotify's “best-of” flagship EQUAL Global Playlist containing music from EQUAL artists from all around the world. Each month, one artist will be featured on the cover of their respective local playlist, in addition to receiving essential organic and on-platform promotion in their home country and beyond.